Reikšmės (re)produkcijų lauke naujamadės medijų teorijos, kilusios iš Marshallo McLuhano ir Michailo Bachtino „hibridų“, lemia tai, ką nūdien patiriame kaip lanksčius teorinius fenomenus, atvirus staigiems pokyčiams ir nuolatinėms permainoms, esant medijų skleidžiamos informacijos perviršiui. The aspects directly addressed here are: what is the place of ekphrasis within the pertinence axis of intermediality? To what extent can the ekphrastic exercise be considered in terms of remediation? Throughout the study we will be making use of several excursions into the postmodern narrative with the intent to advocate for a reconsideration of the ekphrastic process and for the requirement of a new image-to-text mapping and its outcome in the digital age. aims to immerse the product resulted from the literary description of a work of art in the conceptual works-in-progress known as intermediality and remediation. Orbiting the ancient concept of ekphrasis, this study. Within the field of meaning (re)production, the newly fashioned media theories have been stemming from Marshall McLuhan's and Mikhail Bakhtin‘s “hybrids” and generating what we are presently experiencing as flexible theoretical phenomena, exposed to immediate change and constant altering, due to the overflow of media-related materialities. This is particularly the case when detailed analyses of specific medial configurations, their respective meaning-constitutional strategies, and their overall signification are considered. By comparison with the genealogical “remediation” concept of Bolter and Grusin, it is shown with respect to which objects and specific research objectives this subdivided concept gains heuristic and practical value. Based on the current state of the question, the present essay specifies one particular approach to intermediality, introducing three more narrowly conceived subcategories, medial transposition, media combination, and intermedial references. Although there is relative agreement with respect to a definition of intermediality in a broad sense, the research spectrum becomes much more complex, and often contradictory, when precise formal distinctions and the specification and definition of any one particular concept of intermediality are needed. The concept of intermediality has come to be part of a fixed critical inventory in the debate on literature and the other arts and media.
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